It’s easy to impose limitations on yourself when you’re a new brand just starting out. Looking at what you lack (rather than what sets you apart) is a common mistake to make. Even in Jillian’s earlier professional life, she felt intimidated about approaching a large brand for a partnership (even though it was ultimately successful).
This week’s episode focuses on how to approach and begin working with larger brands as a small business. Jillian presents her top 5 pieces of advice for how a
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smaller brand can not only make the first step toward a profitable partnership, but leave a solid impression and deliver real value. These tips may help you land a new partner and expand your reach while earning your team respect.
Takeaways from this episode:
- Don’t be scared or shy away from larger companies - if your business is set up to scale, large brands (and larger orders) can be just as easy as smaller ones.
- Take the leap instead of waiting until you think you’re ready.
- Bring in bigger partners who have the experience and scalability necessary to tackle larger projects (e.g. printing vendors).
- Nurture relationships with your production partners - they’re valuable assets to have.
- Lacking in annual revenue and employees? You can make up for that with customer service and hard work.
- You don’t need a big team to create a polished proposal that thoughtfully addresses your client’s pain points.
- Consider what you offer that the larger businesses can’t, with a plan addressing how to make your clients’ jobs easier.
- Your “do good” strategy is an important offering when scoring these larger deals. Big brands tend to look favorably upon this (and often want to be part of it).
- Going the extra mile to help others gives a morale boost to the business and can be a selling point.
Topics discussed in this episode:
- How to scale a small business
- How to land deals with dream companies
- How to win over companies with a great pitching strategy
- How to pitch large companies
- Dealing with impostor syndrome
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Show notes and more resources:
https://thegoodofficepodcast.com/episodes/0
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